H&M’S LATEST GUEST DESIGNER HAS BEEN REVEALED.
DURING LAST NIGHTS FESTIVITIES AT THE BILLBOARD MUSIC AWARDS IN LAS VEGAS, OLIVIER ROUSTEING REVEALED THAT HE WOULD BE WORKING IN PARTNERSHIP WITH THE SWEDISH BRAND TO LAUNCH A CAPSULE COLLECTION LATER THIS YEAR.
THE COLLECTION IS SET TO MAINTAIN BALMAIN’S COOL DNA, BUT WILL OFFER PIECES AT A REMARKABLY LOWER PRICE POINT, MAKING THE BRAND MORE ACCESSIBLE TO THE WIDER CONSUMER MARKET. OF THE COLLABORATION, THE DESIGNER SAID IT WAS A “MOVE TO BRINGING EVERYONE INTO THE WORLD OF BALMAIN, GETTING A PIECE OF THE DREAM AND CREATING A GLOBAL #HMBALMAINATION”
FURTHER DETAILS ON THE COLLECTION WILL BE REVELAVED CLOSER TO THE LAUNCH DATE OF NOVEMBER 5TH 2015.
END
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